Getting my art out into the world

My goal this year is to “show up”. Creating all this art is great! But it’d be nice to get it out into the world where people can see it, and if they want, take it home.

(I’m having a pretty good start so far with one of my new pieces picked as a finalist in the Cliftons Art Prize. Woo!)

But the problem is that you need to tell people about what you’re putting out into the world so they know it’s there to see. Which means… (cue ominous music)…

Marketing!

Marketing is that thing that companies do to make you buy stuff, right? They have marketing managers, graphics designers, copywriters and various peons scuttling around making campaigns, brands and ads that target specific demographic audiences and it’s all very serious and there’ll definitely be a lot of acronyms involved.

Bags not!

It turns out there is an amazing amount of creatives and artists out there who generously share their knowledge about this marketing thing and what’s worked for them. Everything from blogging, social media, video, email marketing and PR to online selling, approaching galleries or having a booth at craft or trade shows. I’ve learned heaps!

And I’ve also ended up with a list a mile long of things I neeeed to be doing, no idea where to start, no time to do it all, and I’d rather be working on stuff like this:

“Untitled” by Ailene. Digitally composited photographs (In progress) © Ailene at Old Mountain Art.

“Do what I do. Hold tight and pretend it’s a plan!” – Doctor Who

Fortunately for me, April Bowles-Olin is doing another course on CreativeLive about marketing. And if her previous courses are anything to go by it’ll be packed full of information and by the end, I’m hoping for a plan. A real, doable plan to help my goal of “showing up”.

Can’t wait!

Find April at Blacksburg Belle.

This post is a part of the Double Your Followers blog tour to spread the word about April Bowles-Olin’s upcoming CreativeLive course. Does hearing the word ‘marketing’ make your armpits start to drip with anxiety? Are you terrified of sounding salesy or like you have the personality of a dead blowfish? If so, come join me and 2,500+ entrepreneurs who’re taking April’s latest CreativeLive course, Double Your Followers with Creative Marketing. You can RSVP and watch for FREE. Yep, free. High fives, wildflowers, wine samples. Who doesn’t love free?

xo

Ailene

18 comments

  1. Hi Ailene, your art looks fantastic! I also watched April’s course.. and have taken several of her courses. Even so, getting good at marketing takes time, and I’ve learned over the years to take one step at a time. I think as marketing now as getting to know people. I’m shy by nature, so it’s definitely out of my comfort zone to actually talk to people. Nice to meet you.. and I wish you first prize at Clifton’s!

    1. Thanks so much Lisa! I agree, as much as I’m learning a ton in April’s course, the best thing is the ability to connect with others. Nice to meet you too!

  2. Woah, big news being a finalist in the Cliftons Art Prize! Way to go you! Doing the (art)work is great, but we creatives also need to figure out how to tell people that we do the work and let them know where they can find it. This class is going to be so helpful!

  3. Nice to meet you Ailene! I’m a fellow artist and can really relate to this post. I’m also on April’s blog tour and looking forward to watching her bootcamp 🙂

  4. Ailene,
    Just keep making those lists and checking things off one by one and before you know it you will not only have a plan, but will be half way through accomplishing it!

    1. Hi Kelly! Yes, I’m definitely a list sort of person. My partner thinks I’m crazy because I have lists for everything! It’s figuring out exactly what on the list is important and what I should be working on NOW that’s the tricky part.

      PS LOVE your website! It’s so fun!

  5. Hi, Ailene!

    I’m super excited for this course too! The first part of your blog post, put me in mind of the old TV show, Bewitched. Didn’t Darrin and his boss, Mr. Tate work at an advertising firm. Looked fun to me! 😉 (I can’t believe I remeber their names!)

    xoxoxo
    Nancy

    1. Hi Nancy! You’re doing way better than me at remembering! All I remember is the nose twitch that never went as planned! I wonder if April will cover the use of magic in her course… 🙂

If you'd like to leave me a message too, I'd love to hear from you! I've turned off comments on this post because it's older than a couple of weeks, but you can always email me at ailene@oldmountainart.com