My goal this year is to “show up”. Creating all this art is great! But it’d be nice to get it out into the world where people can see it, and if they want, take it home.
(I’m having a pretty good start so far with one of my new pieces picked as a finalist in the Cliftons Art Prize. Woo!)
But the problem is that you need to tell people about what you’re putting out into the world so they know it’s there to see. Which means… (cue ominous music)…
Marketing is that thing that companies do to make you buy stuff, right? They have marketing managers, graphics designers, copywriters and various peons scuttling around making campaigns, brands and ads that target specific demographic audiences and it’s all very serious and there’ll definitely be a lot of acronyms involved.
It turns out there is an amazing amount of creatives and artists out there who generously share their knowledge about this marketing thing and what’s worked for them. Everything from blogging, social media, video, email marketing and PR to online selling, approaching galleries or having a booth at craft or trade shows. I’ve learned heaps!
And I’ve also ended up with a list a mile long of things I neeeed to be doing, no idea where to start, no time to do it all, and I’d rather be working on stuff like this:
“Do what I do. Hold tight and pretend it’s a plan!” – Doctor Who
Fortunately for me, April Bowles-Olin is doing another course on CreativeLive about marketing. And if her previous courses are anything to go by it’ll be packed full of information and by the end, I’m hoping for a plan. A real, doable plan to help my goal of “showing up”.
This post is a part of the Double Your Followers blog tour to spread the word about April Bowles-Olin’s upcoming CreativeLive course. Does hearing the word ‘marketing’ make your armpits start to drip with anxiety? Are you terrified of sounding salesy or like you have the personality of a dead blowfish? If so, come join me and 2,500+ entrepreneurs who’re taking April’s latest CreativeLive course, Double Your Followers with Creative Marketing. You can RSVP and watch for FREE. Yep, free. High fives, wildflowers, wine samples. Who doesn’t love free?